Reality star, Rob Kardashian is seeking to trademark the name of his two-year-old daughter Dream with model Blac Chyna.
In new official documents obtained by The Blast, the 31-year-old father of one made it clear that he was hoping to market the toddler's name for a number of merchandising opportunities.
Rob who has been in an ongoing litigation dispute over child support also added that Dream could be the face of children's projects such as toys and electronic games, but made no mention of his ex-Chyna, 30, in the business filing.
He said: 'I Robert Kardashian, hereby state that I am the parent of Dream Kardashian, a minor, and give my consent to the registration of Dream Kardashian's name and/or nickname to Kardashian Incorporated.'
Paperwork indicates Rob is using the same legal team as the rest of the merchandising-savvy family.